Imaginary Trailer
Credit: Lionsgate & Blumhouse

Imaginary Blu-ray, DVD, and Digital Release Date Set for Blumhouse Horror Movie

Lionsgate has officially set the Blu-ray, DVD, and digital release date for its recently released horror film, Imaginary, starring DeWanda WiseTom Payne, and more.

Imaginary will release digitally via electronic sell-through on May 7, 2024, and will arrive on Blu-ray, DVD, and digitally a week later, on May 14, 2024. The digital version of the film will cost $14.99 for people to own, while the Blu-ray and DVD will cost $39.99 and $29.96, respectively.

Special features included on the home release for the film include:

  • Audio Commentary by Producer-Cowriter-Director Jeff Wadlow and Executive Producer-Actress DeWanda Wise
  • Meet Your New Imaginary Friends
  • Meet the cast of Imaginary as they discuss the meaning behind their characters and the terrifying creatures of the Never Ever. They also discuss the universal childhood experience of imaginary friends and how that plays such a crucial part in how they worked through this film.
  • Frills and Thrills
  • Costume designer Eulyn C. Hufkie uncovers the real-life inspirations behind her designs for the leading ladies of Imaginary.
  • Crafting the Beasts of Imaginary
  • Meet Mark Viniello, Claire Flewin, Richard Landon, and Tim Huizing, the Spectral Motion team and puppeteers behind Chauncey the Bear and Bear Beast. Prepare to be amazed as they guide you through a captivating showcase, unveiling their remarkable creations. Immerse yourself in the behind-the-scenes and feature footage that reveals the magic behind each practical effect and how they breathe life into the world of Imaginary.
  • Bringing Nightmares to Life
  • Step into the realm of nightmares as you embark on the Never Ever created by production designer Meghan C. Rogers. We’re guided through the home’s terrifying rooms, each infused with an unsettling sense of dread. We unveil the builds, craftsmanship, and attention to detail that brings Jessica’s nightmares to life, from the writing on the walls to the haunting crawl space entrance into Never Ever. Here you’ll gain insight into the twisted world of Imaginary.

What is Imaginary about?

“When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement,” reads the movie’s synopsis. “Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.”

Imaginary was written and directed by Jeff Wadlow and written by Greg Erb and Jason Oremland. It was produced by Jason Blum and Jeff Wadlow, p.g.a., and Tower of Babble.

The horror movie stars DeWanda Wise (Someone Great) as Jessica and Pyper Braun (Country Comfort) as Alice. The rest of the cast includes Tom Payne (MindGamers), Taegen Burns (The Gateway), Veronica Falcón (A Million Miles Away), and Betty Buckley (Split).

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